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The Breast Cancer Campaign

The Estée Lauder Companies’ Breast Cancer Campaign unites and inspires people globally in The Campaign’s mission to create a breast cancer-free world for all. Founded in 1992 by the late Evelyn H. Lauder with the launch of the iconic Pink Ribbon, The Breast Cancer Campaign is The Estée Lauder Companies’ largest corporate social impact program. Through the collective efforts of our employees, consumers and partners, The Campaign supports more than 60 organizations worldwide. Together, The Breast Cancer Campaign and The Estée Lauder Companies Charitable Foundation have funded more than $108 million for lifesaving global research, education and medical services - with more than $86 million funding medical research grants through the Breast Cancer Research Foundation® (BCRF). BCRF is dedicated to advancing the worldʼs most promising research to eradicate breast cancer.

It's more than a ribbon. It unites Us.

#TimeToEndBreastCancer

The 2021 Breast Cancer Campaign
#TimeToEndBreastCancer

The Estée Lauder Companies is a different kind of company. We have a 75-year legacy of putting our values into action, placing people, positive impact and inclusivity at the heart of everything we do. It’s what makes us a Beauty Inspired, Values Driven company. Since 1992, The Estée Lauder Companies’ Breast Cancer Campaign has leveraged the power of our portfolio of brands, engaged our passionate employees and supported dedicated partners and organizations to positively impact the global breast cancer community. This year, as we come together to help end breast cancer for all, The Breast Cancer Campaign remains steadfast in its commitments to tirelessly raise awareness, drive progress, and ultimately help find a cure for this disease through the advancements of research, education and medical services.

Coming Together To Help End Breast Cancer for All

Breast cancer is not a disease that has a single story. It is as diverse and complex as our global community and it profoundly impacts everyone it touches – patients, loved ones, doctors, caregivers, advocates and more.

In support of everyone touched by breast cancer, this year’s campaign features layers of the Pink Ribbon—the universally recognized symbol for breast cancer. Shades of pink, textures, and designs intertwine to signify the diversity of the disease, the equity we hope to help achieve and the unity we have in support of the entire breast cancer community worldwide.

Breast cancer is a disease that affects us all, but not always equally. The Campaign has, and will continue to, address breast cancer disparities that exist for minority and other vulnerable groups through our funded research with the Breast Cancer Research Foundation® and various NGOs around the world.

Together, we are accelerating our progress towards a more equitable and beautiful future for the breast cancer community and beyond. It’s #TimeToEndBreastCancer

Coming Together to Help End Breast Cancer for All.

The Breast Cancer Campaign remains at the forefront of facilitating real progress against this disease, bringing us closer to our mission. Together, with the dedication of our global community, we can help create a breast cancer-free world for all.

Evelyn H. Lauder

Evelyn H. Lauder
Founder
The Estée Lauder Companies’
Breast Cancer Campaign and the Breast Cancer Research Foundation (BCRF)

The Start of a Movement

The Estée Lauder Companies’ Breast Cancer Campaign remains rooted in its mission to create a breast cancer-free world – a vision that Evelyn H. Lauder set in motion for the long term over 25 years ago when she co-created the iconic Pink Ribbon and started The Campaign in 1992.

It really is something that can never be done by any one person; it has to be done by a group.

Evelyn H. Lauder

Our Commitment

Although we have already made great strides against this disease, as breast cancer mortality rates have decreased in the U.S. by 41 percent among women since 1989 because of earlier detection and improved treatment1, our work is not yet done. Today, our call to help end breast cancer is more urgent than ever, as breast cancer is now the most commonly diagnosed cancer worldwide—surpassing lung cancer for the first time in 2020—with an estimated 2.3 million new cases2. This sobering statistic has only reaffirmed why the mission of The Breast Cancer Campaign remains unwavering, uniting people in hope to help end breast cancer as a life-threatening disease, for all.

1 American Cancer Society® Facts and Figures 2020-2021
2 World Health Organization, 2021

Our Brands

The Estée Lauder Companies’ iconic brands proudly support our mission to create a breast cancer-free world and raise funds for the Breast Cancer Research Foundation® (BCRF).

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Our Impact

Funded more than

$108 million

for lifesaving global research, education, and medical services.

Funded more than

$86 million
for medical research grants

through the Breast Cancer
Research Foundation (BCRF).
($86 million out of the total $108 million)

Distributed approximately

180 million

pink ribbon at our brands’ beauty counters worldwide

Supports more than

60 organizations

around the globe

Campaign History Gallery

Mrs. Evelyn H. Lauder partners with then Self magazine’s Editor-in-Chief, Alexandra Penney, to co-create the Pink Ribbon. Evelyn launches The Breast Cancer Awareness (BCA) Campaign and in 1993, the Breast Cancer Research Foundation (BCRF).

Mrs. Evelyn H. Lauder partners with then Self magazine’s Editor-in-Chief, Alexandra Penney, to co-create the Pink Ribbon. Evelyn launches The Breast Cancer Awareness (BCA) Campaign and in 1993, the Breast Cancer Research Foundation (BCRF).

1992

Pink Ribbon Bundle

More than 2 million pink ribbons are handed out at beauty counters of The Estée Lauder Companies’ brands globally.

1995

Elizabeth Hurley becomes Spokesmodel for The Estée Lauder Companies’ Breast Cancer Campaign.

Elizabeth Hurley becomes Spokesmodel for The Estée Lauder Companies’ Breast Cancer Campaign.

1997

Evelyn H. Lauder launches The Global Landmark Illuminations Initiative to focus attention on the importance of breast health and early detection. 26 landmarks in 22 countries are symbolically lit in bright pink lights.

Evelyn H. Lauder launches The Global Landmark Illuminations Initiative to focus attention on the importance of breast health and early detection. 26 landmarks in 22 countries and territories are symbolically lit in bright pink lights.

2000

More than 40 of the world's First Ladies and other dignitaries participate in the Global Landmark Illuminations Initiative, officiating at ceremonies to bathe significant global landmarks in pink lights.

More than 40 of the world's First Ladies and other dignitaries participate in the Global Landmark Illuminations Initiative, officiating at ceremonies to bathe significant global landmarks in pink lights.

2001

The Ribbon of Light Campaign launches with hundreds of "human ribbons" populating parks, college campuses and plazas worldwide.

The Ribbon of Light Campaign launches with hundreds of "human ribbons" populating parks, college campuses and plazas worldwide.

2003

A new initiative encourages countries and territories to designate their own World Pink Ribbon Ambassadors (WPRA), to help defeat breast cancer. First Ladies, politicians and celebrities worldwide are honored with designations.

A new initiative encourages countries and territories to designate their own World Pink Ribbon Ambassadors (WPRA), to help defeat breast cancer. First Ladies, politicians and celebrities worldwide are honored with designations.

2008

The Campaign sets a first-time Guinness World Record for "Most Landmarks Illuminated for a Cause in 24 Hours."

The Campaign sets a first-time Guinness World Record for "Most Landmarks Illuminated for a Cause in 24 Hours."

2010

A blue stone is added to the Estée Lauder Jeweled Pink Ribbon Pin to represent the 1% incidence of breast cancer cases in the United States that are diagnosed in men.

A blue stone is added to the Estée Lauder Jeweled Pink Ribbon Pin to represent the 1% incidence of breast cancer cases in the United States that are diagnosed in men.

2011

The Campaign honors its 20th Anniversary and the life and legacy of Founder, Evelyn H. Lauder. The Campaign ad includes a male for the first time, representing approximately 1% of all breast cancer cases in the U.S. that are diagnosed in men.

The Campaign honors its 20th Anniversary and the life and legacy of Founder, Evelyn H. Lauder. The Campaign ad includes a male for the first time, representing approximately 1% of all breast cancer cases in the U.S. that are diagnosed in men.

2012

The theme, "Hear Our Stories. Share Yours.," comes to life through authentic, inspirational stories of individuals, as told by the brave women and men who have faced breast cancer, and the loved ones who support them throughout the difficult journey.

The theme, "Hear Our Stories. Share Yours.," comes to life through authentic, inspirational stories of individuals, as told by the brave women and men who have faced breast cancer, and the loved ones who support them throughout the difficult journey.

2014

The Campaign celebrates the power of global solidarity by encouraging people around the world to "Take Action Together to Defeat Breast Cancer." ELC China is honored with several accolades: Golden Flag Awards “2016 CSR Golden Award” and “Grand Prix Award,” and the Suqin Awards “2016 CSR Golden Award.”

The Campaign celebrates the power of global solidarity by encouraging people around the world to "Take Action Together to Defeat Breast Cancer." ELC China is honored with several accolades: Golden Flag Awards “2016 CSR Golden Award” and “Grand Prix Award,” and the Suqin Awards “2016 CSR Golden Award.”

2016

The Breast Cancer Campaign wins a North America SABRE award in the Corporate Social Responsibility category for its impactful 25th Anniversary campaign.

The Breast Cancer Campaign wins a North America SABRE award in the Corporate Social Responsibility category for its impactful 25th Anniversary campaign.

2017

The French Monnaie de Paris creates a Pink Ribbon Commemorative Coin to Honor Le Cancer du Sein, Parlons-en!

The French Monnaie de Paris creates a Pink Ribbon Commemorative Coin to Honor Le Cancer du Sein, Parlons-en!

2017

The Campaign marks its 25th Anniversary with the largest-ever one-year fundraising goal of $8 million and a global commitment that is stronger than ever: It's time to end breast cancer. The BCA Campaign changes its name to The Estée Lauder Companies’ Breast Cancer Campaign.

The Campaign marks its 25th Anniversary with the largest-ever one-year fundraising goal of $8 million and a global commitment that is stronger than ever: It's time to end breast cancer. The BCA Campaign changes its name to The Estée Lauder Companies’ Breast Cancer Campaign.

2017

Artifacts highlighting the breast cancer philanthropy story from our archives and BCRF were accepted in to the Smithsonian’s National Museum of American History. Several are on display in the “Giving in America” exhibit. Bari Seiden-Young, who leads The Campaign on behalf of ELC, signed the ceremonial deed at the museum. We continue our mission to create a breast cancer-free world.

Artifacts highlighting the breast cancer philanthropy story from our archives and BCRF were accepted in to the Smithsonian’s National Museum of American History. Several are on display in the “Giving in America” exhibit. Bari Seiden-Young, who leads The Campaign on behalf of ELC, signed the ceremonial deed at the museum.

2019

Our Global Ambassadors

William P. Lauder

William P. Lauder

Executive Chairman
The Estée Lauder Companies Inc.

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William P. Lauder

Executive Chairman
The Estée Lauder Companies Inc.

Q&A
William P. Lauder Q and A

William P. Lauder continues to live the Lauder Family’s values and champion The Breast Cancer Campaign’s mission to create a breast cancer-free world in honor of his late mother Evelyn H. Lauder, who founded The Campaign 29 years ago. Lauder also serves as a member of the Board of Directors and Co-Chair of the Breast Cancer Research Foundation® (BCRF). Lauder’s passion for helping to end breast cancer in our lifetime continues to drive The Campaign forward, inspiring the global community to take action and help advance progress against the disease.

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Family values are and have always been at the core of The Estée Lauder Companies. When my mother, Evelyn H. Lauder, started The Breast Cancer Campaign and co-created the Pink Ribbon in 1992, she had a vision of a breast cancer-free world. Today, the Campaign, our company’s largest corporate social impact program, remains unwavering in its mission to help end breast cancer.

William P. Lauder

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Elizabeth Hurley

Elizabeth Hurley

Global Ambassador
The Estée Lauder Companies’
Breast Cancer Campaign

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Elizabeth Hurley

Global Ambassador
The Estée Lauder Companies’
Breast Cancer Campaign

Q&A
Elizabeth Hurley Q and A

Elizabeth Hurley serves as the longtime Global Ambassador for The Estée Lauder Companies’ Breast Cancer Campaign. Soon after Elizabeth became the spokesmodel for Estée Lauder in 1995, Evelyn H. Lauder asked her to join The Campaign’s mission by speaking openly about breast health and helping to raise funds globally to find a cure. Ever since, she has helped to advance The Campaign’s work worldwide, while continuing her career as an actor, model, swimwear designer, and mother.

My role as Global Ambassador for The Breast Cancer Campaign continues to be my life’s most meaningful work. Over the years, I’ve seen the powerful impact The Estée Lauder Companies has had on the global breast cancer community, including groundbreaking progress made through the research The Campaign has funded to advance science, treatments and care.

Elizabeth Hurley

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Fabrizio Freda

Fabrizio Freda

President and Chief Executive Officer
The Estée Lauder Companies Inc.

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Fabrizio Freda

President and Chief Executive Officer
The Estée Lauder Companies Inc.

Q&A
Fabrizio Freda Q and A

Fabrizio Freda believes the success of The Estée Lauder Companies is a reflection of our long-term commitment to put people, positive impact and inclusivity at the heart of everything we do, especially as it relates to health and wellbeing. As part of being a Beauty Inspired, Values Driven company, he embraces The Breast Cancer Campaign as the largest corporate social impact program. With The Campaign being a true hallmark of the company’s long-term social investments, he encourages employees, consumers and partners worldwide to continue their responsibilities as global citizens and help to create a breast cancer-free world.

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The Estée Lauder Companies’ success is deeply rooted in our core values and the positive impact we have on our employees, our communities and the planet. The Breast Cancer Campaign is an authentic cornerstone of our commitments to being a Beauty Inspired, Values Driven company and we will continue our work to drive positive change for the breast cancer community and beyond.

Fabrizio Freda

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Bari Seiden-Young

Bari Seiden-Young

Senior Vice President
Global Corporate Communications, Citizenship & Sustainability
The Estée Lauder Companies Inc.

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Bari Seiden-Young

Senior Vice President
Global Corporate Communications, Citizenship & Sustainability
The Estée Lauder Companies Inc.

Q&A
Bari Seiden Young Q and A

Bari Seiden-Young has been with The Estée Lauder Companies for more than 20 years and has led The Breast Cancer Campaign since 2010. As part of the senior leadership team overseeing Global Corporate Citizenship and Sustainability, she helps drive the company’s broader ESG goals and leads communications. The Breast Cancer Campaign, a key component of ELC’s ESG commitments, is a hallmark of our long-standing social investments. Bari’s dedication to The Campaign’s work has significantly driven positive impact through increased action, fundraising and awareness worldwide. She is also on the Advisory Board of the Breast Cancer Research Foundation® (BCRF).

The Breast Cancer Campaign’s work is at the heart of who we are and a true reflection of our ELC Family values. The progress we have made inspires me every day to carry on Evelyn’s legacy and our mission to create a breast cancer-free world.

Bari Seiden-Young

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More than 1,000 illuminations
have taken place around the world
to raise awareness for breast cancer
and honor those touched by the disease.

Eiffel Tower

The Eiffel Tower, Paris, France

Empire State Building

The Empire State Building, New York City

Milan Cathedral

The Milan Cathedral, Milan, Italy

The Schloss Esterházy, Eisenstadt, Austria

Bicentennial Cultural Center

The Kirchner Cultural Centre, Buenos Aires, Argentina

Sydney Opera House

The Sydney Opera House, Sydney, Australia

Burj al-Arab

The Burj Al Arab, Dubai, UAE

Parliament Building

The Parliament Buildings, Ottawa, Canada

Nanpu Bridge

The Nanpu Bridge, Shanghai, China

The Temple of Olympian Zeus, Athens, Greece

The Palace of Culture and Science, Warsaw, Poland

The Cibeles Fountain, Madrid, Spain

Lotte Tower, Korea

Kiyomizu-dera Temple

Kiyomizu-dera Temple, Kyoto, Japan

La Moneda Palace

La Moneda Palace, Santiago, Chile

The Brandenburg Gate, Berlin, Germany

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